How it works
How we install your Revenue Core.
Not a page — a five-layer system that turns searches into booked patients. Built efficiently, calibrated carefully, and yours to keep.
What we install
The Revenue Core — five layers, one system.
Authority
Look like a serious practice in 3 seconds: clear positioning, real proof, calm design that earns trust before they scroll.
Capture
Many ways to book, not one buried form — 5× the capture points of a typical practice site.
Intent
Read behavior (emergency vs price-shopping vs ready) and treat hot leads like hot leads. 100% of actions tracked.
Follow-Up
The moment a lead comes in, an automatic reply and booking link go out — so no one waits hours and books elsewhere.
Data
See which pages, ads, and offers actually produce booked appointments. Real-time visibility.
If one layer breaks, revenue leaks. That’s why we build all five.
The build
A premium build, on a clear timeline.
Most projects launch in 2–4 weeks. The system is built efficiently — we just don’t rush the parts that decide whether it converts.
Asset Vault
We gather brand, services, proof, and the patient journey into one source of truth.
Infrastructure Build
Pages, copy, SEO, capture, and follow-up are built and wired together.
Testing & Calibration
Forms, tracking, routing, and follow-up are tested against real scenarios.
Live
Launch with QA, analytics, and go-live support — most projects in 2–4 weeks.
What’s included
Not a page. A complete growth system.
Everything that turns a search into a booked patient — designed, written, and wired together.
Strategy
- Discovery session
- Competitor review
- Patient-journey mapping
Website
- Custom homepage
- Service pages
- Mobile optimization
- ADA compliance
SEO
- Technical SEO
- Local SEO
- Schema markup
- AI-search optimization
Conversion
- Lead forms
- Conversion tracking
- Call tracking
- Lead routing
Launch
- Full QA
- Analytics setup
- Search Console
- Go-live support
Designed, written, and wired together — built to convert, not just to launch.
What “lead generation” actually means
Lead generation, in plain English.
No vague “marketing.” Here’s exactly what we do to put more of the right patients in your chairs.
Rank for the treatments worth money in your area — implants, Invisalign, emergencies — so the right patients find you first.
Answer-engine optimization: show up when patients ask AI tools like ChatGPT and Google’s AI Overviews who to see.
Purpose-built pages you can point any traffic to — designed to turn a click into a booked patient, not just a visitor.
Inquiries flow into the tools you already run — connected as cleanly as each system allows — so nothing dies in a spreadsheet.
Want us to run your ads? Management starts at 10% of your ad budget — standard creative and ongoing optimization included. You pay the platforms directly; we build the pages that convert that spend into booked patients. Bigger needs like custom photography or video can raise it.
Built for dental
We build around how your practice already runs.
Your website should plug into your operations — not force you to change them.
Open Dental, Dentrix, Eaglesoft and the rest — we build around the system you already run, not the other way around.
Let patients book in a few taps so a 2am toothache becomes a morning appointment, straight into your workflow.
Capture what your front desk actually needs to turn an inquiry into a confirmed, ready-to-treat visit.
Bring patients back for hygiene and unfinished treatment — the recurring revenue most practices leave on the table.
Standard builds stay PHI-free. When you need patient data handled, we do it on BAA-backed, HIPAA-compliant systems.
We take your patients’ privacy as seriously as you do.
Our standard builds are designed to stay PHI-free — they capture the intent to connect, then hand off to the systems you already trust. When your practice does need patient information stored, scheduled, or messaged, we don’t reinvent it. We build on established, HIPAA-compliant vendors that sign a BAA and exist to protect health data.
Never set this up before? That’s normal — most practices have never asked much of their website. We’ll connect you with the right compliant tools and handle the wiring, so growing your practice never means cutting corners on privacy.
What that means for you. Because we don’t store patient data ourselves, some advanced features — patient records on your site, two-way messaging, online intake — run through specialized third-party tools. They cost more because they carry the BAAs and HIPAA / SOC 2 compliance that protect you and your patients — protection that’s genuinely expensive to build and maintain (a compliant build done from scratch can run into the tens of thousands). Neither we nor your practice could safely do it cheaper. None of it is required to succeed; it’s only required to do the most on your site — and we’ll tell you honestly when you actually need it.
RGL designs and integrates your marketing systems; your HIPAA-compliant vendors store and safeguard PHI. We’ll help you choose and connect the right ones for your practice. How we protect you →
What’s standard, what’s custom
Clear about what every build includes.
We lead with what’s standard on every project. The advanced automation is real — built to your tools at the Growth and Custom tiers, never over-promised as standard.
Standard — every build
- High-converting landing pages
- Per-service & per-location pages + tracking
- AI-search optimization (AEO) + SEO
- Lead capture & forms
- Instant auto-reply + booking link
- Call tracking
- Analytics & reporting
- Ongoing growth support
Custom — Growth & Custom tiers
- Two-way SMS / text automation
- Missed-call text-back
- CRM / PMS integration & routing
- Multi-step automation sequences
- Smart booking integrations
Custom items are built to your tools — possible, scoped to your stack, and priced at the Growth or Custom tier.
Find out what your website is costing you.
Your free RGL Snapshot scores your current site against all five layers and shows the one fix most likely to book more patients this month.
Book your 15-minute review →