SIMPLE, HONEST PRICING

Take The Playbook and run it yourself. Or pick how much help you want.

Every tier runs the same playbook. The difference is how much of it we run for you. Start anywhere. Upgrade whenever it makes sense. Or do not hire us at all — the chapters and the diagnostic are free for a reason.

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Strategy

Strategy & Your First Offer

$1,000one-time

We learn your business inside out, sharpen your positioning, and build the first high-converting offer plus a live landing page that proves the playbook works for you.

  • Deep-dive strategy session

    We dig into your business, your buyers, your numbers, and your competitive landscape.

  • Sharpened positioning

    A clear, ownable answer to "why you" that your homepage and your offer can both stand on.

  • One high-converting offer

    Built using the same offer math we use with paying clients in The Playbook.

  • A live landing page

    Designed, written, and launched on a custom URL with lead capture wired in.

  • Lead notifications

    Every lead routes straight to your inbox or phone in under a minute.

Start with strategy
Growth

Growth System

$7,500–$12,500one-time

Everything in the Website tier plus the integrations, marketing flows, and automation layers that turn a great website into a living growth system.

  • Everything in Website

    Strategy, site, and lead-gen engine included.

  • Custom integrations

    Connect to your CRM, EMR, PMS, booking system, or marketing stack.

  • Marketing automation flows

    Multi-step nurture, re-engagement, win-back, and reactivation sequences.

  • Intent-based lead routing

    Auto-routes leads by score, source, and stage so no warm lead waits.

  • Smart booking + scheduling

    Calendar integration with intent-aware time slots and reminders.

  • Advanced reporting

    Full-funnel attribution from first touch to booked revenue.

  • Quarterly tune-ups

    Quarterly review and optimization for the first year.

Talk to us
Custom

Custom Partnership

$35,000+custom engagement

You dream it up, we build it. Custom tools, flows, integrations, and infrastructure for service businesses that have outgrown templates and want exponential leverage.

  • Custom-built tools

    Diagnostics, calculators, configurators, lead-scoring engines — anything your team needs.

  • Custom integrations at scale

    Multi-system orchestration across CRM, EMR, PMS, payment, ads, and beyond.

  • Multi-location architecture

    Unified system across every location with location-specific routing and reporting.

  • AI-powered workflows

    Custom AI agents and decisioning logic built into your daily operations.

  • Dedicated team

    Engineering, design, and strategy partnership for the length of the engagement.

  • Ongoing optimization

    Continuous improvement based on real revenue data, not opinions.

Tell us what to build
FREE FOREVER

Or take the entire Playbook and run it yourself.

Every framework, diagnostic, and number we use with paying clients — published free, ungated, on the web. We literally wrote the playbook on this. We are not in every budget, but the playbook is in everyone's.

Read The PlaybookOr grab the free Field Guide →
Frequently asked

Honest answers to honest questions.

What if I just want to read The Playbook and do this myself?

Take it. The entire Playbook is free at goodlookingco.com — every chapter is ungated, the printable Field Guide is free, and the diagnostic is free. We mean it when we say we are not in every budget, but we know this better than anyone because we wrote it. Do it yourself, and come back when (or if) you want help.

What is the difference between Strategy and Website?

Strategy ($1,000) is one offer plus one landing page. It is the smallest possible engagement that proves the playbook works for your specific business — sharpened positioning, a built offer, and a live page generating leads. Website ($3,500) is the full premium service website with our growth platform built in: multiple capture surfaces, lead routing, optional follow-up automation, and performance tracking across every page.

What does the $1,000 marketing add-on cover?

Setup of a Google Search and Meta lead-gen campaign aimed at your highest-intent searches in your local market, ad creative built around the offer we created together, and the first 30 days of campaign management. Most clients run it as an option on top of the Website tier so they have warm traffic landing on a brand-new site from day one.

How long does each tier take to build?

Strategy is typically 1 week from kickoff to a live landing page. Website is 2–3 weeks. Growth System is 4–6 weeks depending on integration scope. Custom Partnerships are scoped per engagement — typical timelines are 6–12 weeks for the initial build with ongoing iteration after that.

Can I start small and upgrade later?

Yes. Many clients start with Strategy to validate the playbook on their business, see the leads start coming in, and then upgrade to Website or Growth System once they want the full system. The strategy work is never thrown away — every higher tier builds directly on top of what came before.

Are there ongoing costs?

Hosting, lead-routing, and the growth platform run on a small monthly infrastructure fee that we will quote in writing before you start (typically $50–$250/month depending on tier and traffic). There are no surprise retainers, mandatory ongoing fees, or hidden line items. If you ever want us to step back and let your team take over, you keep everything we built.

Do you only work with med spas and dentists?

We specialize in local service businesses — med spas, dentists, cosmetic and wellness, premium home services, aesthetic clinics, chiropractors, and similar. If you run a service business that books appointments or consultations and wants to look and feel premium, the playbook applies.

Not sure which tier? Start here.

Your free RGL Snapshot looks at your current setup and tells you which tier actually fits. Or just read The Playbook first — that is what we would do.

See Your RGL SnapshotOr read The Playbook →