The fastest way to find your biggest leak.
8 questions. 3 minutes. Tells you whether your business is hard to find, hard to trust, hard to book, hard to contact, or hard to keep happy. The exact diagnostic we run on every new client. Be honest — most owners overestimate their score by 30+ points.
Frequently asked
What is the Are You Easy to Work With? diagnostic?
A free 8-question diagnostic from THE PLAYBOOK that scores how easy your local service business is to actually do business with — from booking to follow-up to billing to retention. Most owners overestimate their score by 30+ points. Takes 3 minutes.
Is it really free? What is the catch?
There is no catch. The full Playbook is free on the web. The diagnostic is free. The recommended chapters are free. We give it away because it works, and the people who run it themselves and want help going deeper hire us. That is the entire business model.
Do I need to enter an email to take the test?
No. The 8 questions are free to answer. We only ask for an email at the end if you want your full personalized result, the recommended chapters, and a copy of the printable Field Guide PDF. The score itself is free.
How is this different from a generic website audit?
Most website audits measure mechanics — page speed, technical SEO, accessibility scores. Those things matter, but they do not tell you whether a real customer can actually do business with you. The Easy-to-Work-With diagnostic measures the operational layer: booking, response time, communication, billing, retention. The things that quietly decide whether visitors become customers.
Can I run this on a competitor?
You should. Running the diagnostic on three direct competitors in your market is one of the highest-leverage exercises a local service business owner can do. The Field Guide PDF is built specifically for that — print it, take it to a coffee shop, run it on five competitor sites in 30 minutes.
Looking for the other diagnostics? Browse the full toolkit →