Traffic → Trust → Action
The three-stage framework that runs through every page in The Playbook.
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8 NAMED FRAMEWORKS · 1 LIVE TODAY · ALL FREE
The named frameworks that run through every chapter.
These are the ownable models behind The Playbook — the things every chapter eventually comes back to. Each framework gets its own page with the full definition, the visualization, the failure modes, and the chapters that apply it. The first few are live; the rest are being written and will ship over the coming weeks. Take them, run them, share them.
Framework 02Soon The RGL 5
Five things every great local service homepage gets right. Five questions every owner can ask their own site.
Framework 03Soon The 2-Minute Buyer Test
An 8-point check any local service business owner can run on their own homepage in 120 seconds.
Framework 04Soon The Easy-to-Work-With Score
A scorecard for measuring how easy it actually is to do business with you.
Framework 05Soon The Cost of Confusion
Every second of confusion on your website is priced in lost revenue. Here is the math.
Framework 06Soon The Invisible Leak Model
Growth almost always breaks in places no one is watching.
Framework 07Soon The Front Door Framework
Your website is the front door. The systems behind it determine whether demand turns into revenue.
Framework 08Soon Big-Brand Thinking, Local-Business Execution
The signature RGL approach: enterprise-grade ideas translated into practical systems for local service businesses.