A scoring framework for measuring friction across every step of the buyer journey — from first click to confirmed appointment to repeat visit. The single biggest predictor of whether a local service business gets the booking.
The full Easy-to-Work-With Score framework page is being written. It will include the working definition, the visualization, the failure modes, the named diagnostic, and every chapter that applies it. Drop your email below and we'll send it the moment it ships.
In the meantime — read these chapters
Every framework in The Playbook is built on top of chapters that already exist. These cover the same territory while we finish the framework page.
- Ch. 05 — The Easiest Business Wins — Buyers do not pick the cheapest, the closest, or even the best. They pick the easiest.
- Ch. 18 — What Happens After the Lead Matters Just as Much — The first 5 minutes after a lead comes in decide whether you ever see them again.
- Ch. 20 — How to Follow Up Without Feeling Pushy — The reason most local businesses give up on follow-up is the reason most local businesses lose half their leads.