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2 LIVE TOOLS · ALL FREE · NO EMAIL FOR THE SCORE

The free tools we use to diagnose every local service business.

These are the interactive tools from THE PLAYBOOK — the same diagnostics we run on every new client. Free, ungated, and built so you can run them on yourself or on three competitors in an afternoon. Take them, run them, share them.

Ease of Doing Business1 tool live
  1. Ease of Doing BusinessLive

    Are You Easy to Work With?

    The exact diagnostic we run on every new client. Scores you across find, trust, book, contact, and keep — the five places where local service businesses quietly lose customers. Free, 3 minutes, no email required for the score.

    8 questions3 min
Measurement1 tool live
  1. MeasurementLive

    The RGL Snapshot

    A free, personalized snapshot of where your local service business is leaking leads. Tells you what is helping, what is hurting, and the one thing to fix this week. Based on your business type, growth stage, and biggest frustration. Free, 2 minutes, no email required for the result.

    5 questions2 min
On the roadmap4 tools on the way
  1. ConversionSoon

    The 2-Minute Buyer Test

    8-point check any local service business owner can run on their own homepage in 120 seconds.

    8 questions2 min
  2. ConversionSoon

    Website Money Leak Scorecard

    Find the silent leaks costing your local service business leads every single day.

    12 questions4 min
  3. MeasurementSoon

    Lead Value Calculator

    Calculate exactly what one new lead is worth to your business.

    5 questions2 min
  4. Search & AEOSoon

    AI Search Readiness Check

    Find out whether ChatGPT, Claude, Perplexity, and Google AI Overviews can actually find you.

    10 questions3 min

The whole Playbook is free. Start with the diagnostic.

The fastest way to find your biggest leak is to run the Easy-to-Work-With diagnostic on your own business. 8 questions, 3 minutes, no email required for the score.

Take the diagnostic →