A five-point lens for evaluating any local service business homepage: clarity, trust, ease, action, and measurement. The five things every great service homepage gets right and the five things every weak one gets wrong.
The full The RGL 5 framework page is being written. It will include the working definition, the visualization, the failure modes, the named diagnostic, and every chapter that applies it. Drop your email below and we'll send it the moment it ships.
In the meantime — read these chapters
Every framework in The Playbook is built on top of chapters that already exist. These cover the same territory while we finish the framework page.
- Ch. 01 — The 2-Minute Buyer Test — 8 things any local service business owner can check on their own homepage in 120 seconds.
- Ch. 09 — The Homepage as a Decision Tool — Your homepage is not a brochure. It is a decision tool. Most owners build the wrong thing.
- Ch. 06 — What Buyers Need Before They Reach Out — The five things every local service buyer is silently checking before they fill out the form.