The complete framework for the 2-Minute Buyer Test — what each of the 8 checks measures, why it matters, and what to do if your homepage fails it. The first diagnostic we run on every new client.
The full 2-Minute Buyer Test framework page is being written. It will include the working definition, the visualization, the failure modes, the named diagnostic, and every chapter that applies it. Drop your email below and we'll send it the moment it ships.
In the meantime — read these chapters
Every framework in The Playbook is built on top of chapters that already exist. These cover the same territory while we finish the framework page.
- Ch. 01 — The 2-Minute Buyer Test — 8 things any local service business owner can check on their own homepage in 120 seconds.
- Ch. 09 — The Homepage as a Decision Tool — Your homepage is not a brochure. It is a decision tool. Most owners build the wrong thing.