For owners who know something is wrong but cannot find where the leads are going.
Traffic is fine. Conversions are not. The chapters in this track diagnose the silent failures most owners never spot.
Curated for the leaking leads track. Read in sequence and apply each one to your business as you go. Every chapter is free and lives on this site forever.
8 things any local service business owner can check on their own homepage in 120 seconds.
A free 8-point framework local service business owners can run on their own homepage in 2 minutes to find out if it is actually doing its job — or quietly leaking leads.
Read chapter 1 →Your website does not need to exist. It needs to perform.
Most local service business websites exist. Almost none of them perform. Here is why the gap between "we have a site" and "our site is actually working" is the most expensive blind spot in the local service category.
Read chapter 2 →If a lead reaches out and your process falls apart, the ad did not fail. The system did.
The most expensive mistake in local service marketing: pouring money into a website while ignoring the operational system behind it. Why growth almost always breaks where the business gets confusing.
Read chapter 3 →The first 5 minutes after a lead comes in decide whether you ever see them again.
The data on lead response time is brutal: leads contacted in under 5 minutes convert up to 9x more than leads contacted in 30. Here is exactly how to build the system that hits that window every time.
Read chapter 4 →Most owners have never done the math. Once they do, every marketing decision changes.
A simple, do-it-on-a-napkin walkthrough of how to calculate what a lead is actually worth to your business — and how that number should change every marketing, ad, and website decision you make for the next year.
Read chapter 5 →Drop your email and we'll send the 5 chapters of this track to your inbox, one per day. No filler, no pitching, no chasing. You can read the whole track free on this site right now — but a chapter a day is how most owners actually finish it.
Prefer to read straight through? Jump back to the top and start with chapter 1.