How to be cited by ChatGPT, Claude, Perplexity, and Google AI Overviews — without becoming a full-time SEO.
Owners worried about AI search and the next era of discovery. The chapters that turn AEO into a practical, unscary playbook.
Curated for the modern search & aeo track. Read in sequence and apply each one to your business as you go. Every chapter is free and lives on this site forever.
ChatGPT, Claude, Perplexity, and Google AI Overviews are deciding who gets the click. Most local sites are invisible to all of them.
The new rules of being found — what AI answer engines need to cite you, why traditional SEO is necessary but no longer sufficient, and the practical changes any local service business can make this month.
Read chapter 1 →Buyers no longer "go to Google." They ask, they scroll, they compare across five surfaces in three minutes.
A walkthrough of how local service customers actually discover businesses in 2026 — across Google, Maps, AI engines, social, reviews, and word of mouth — and what your business needs to look like on every surface.
Read chapter 2 →A website is not a one-time purchase. It is a system that should get more valuable over time, not less.
The architectural choices that decide whether your website is still earning compounding returns three years from now — or sitting in a drawer waiting for the next "rebuild."
Read chapter 3 →8 things any local service business owner can check on their own homepage in 120 seconds.
A free 8-point framework local service business owners can run on their own homepage in 2 minutes to find out if it is actually doing its job — or quietly leaking leads.
Read chapter 4 →Drop your email and we'll send the 4 chapters of this track to your inbox, one per day. No filler, no pitching, no chasing. You can read the whole track free on this site right now — but a chapter a day is how most owners actually finish it.
Prefer to read straight through? Jump back to the top and start with chapter 1.