Audits, diagnostics, and calculators we use with real clients — now free for small business owners to run themselves. Score your Google Business Profile. Audit your site for search engines and AI answer engines. Every result is shown immediately — no email for the score.
We pull your real Google Business Profile from Google (categories, reviews, hours, photos, website), ask 3 quick questions the API cannot answer, and score you across Findable, Believable, Bookable, Current, and Consistent. Free, ~90 seconds, no email required for the score.
We fetch the URL you enter, check robots.txt / sitemap.xml / llms.txt, parse schema.org markup, and score you across Crawlable, Structured, Quotable, Cited, and Answerable. Free, ~10 seconds, no email required for the score.
The GBP auditor is what we open first on every new engagement. The Site Readiness check is what decides which pages we rewrite. The Easy-to-Work-With diagnostic is the first thing we hand every operator. They work because they are the real thing — not a watered-down lead magnet version.
Every tool is calibrated for small and mid-sized service businesses where a handful of booked appointments is the difference between a good month and a great one.
8-point check any local service business owner can run on their own homepage in 120 seconds.
Find the silent leaks costing your local service business leads every single day.
Calculate exactly what one new lead is worth to your business.
Yes — every tool is free, every result is shown immediately, and none of them require an email to see the score. We only ask for an email if you want a personalized 30-minute fix plan delivered. The people who run the tools, see their weak spots, and want help going deeper hire us. That is the whole model.
Small and mid-sized service businesses — med spas, dental practices, wellness clinics, home services, law firms, salons, chiropractors, and any operator who depends on Google search and local reputation to drive calls and bookings. The audits work for any website and any Google Business Profile.
Most free SEO tools run a mechanical scan (page speed, broken links, meta tags) and hand you a 60-item checklist. Our tools score the signals that actually drive leads — whether a real buyer can find, trust, and book you — and hand you a short, prioritized plan you can execute in 30 minutes. Score first, plan second, no multi-hour report to read.
AEO — answer engine optimization — is SEO for AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews). They now answer 30–40% of commercial searches without sending the user to a website. The signals that get you cited in those answers overlap heavily with classic SEO: schema.org markup, clean Q→A content, entity consistency, structured data. The Site Readiness tool scores both at once.
Yes — and you should. The fastest way to understand where you sit is to run the GBP auditor on yourself, then on three direct competitors, and compare. Same for the Site Readiness check. Every score is shown immediately without an email, so you can do it in an afternoon.
Ridiculously Good Looking (RGL) — a consulting and web development studio for local service businesses. The tools are the same diagnostics we run on every client in week one. We gave them away because they work, and the best introduction to the way we think is to see how we audit.
Looking for the brand-side of this toolkit? Browse The Playbook's tool hub →